NATIONAL YOUTH SERVICE CORPS MEMBERS

The institute has enter a partnership with the prestigious National Youth Services Corp (NYSC) in Nigeria.This synergy is to ensure that all serving corps member enjoy a discounted fee.

We wish you all good luck as you embark on this course.

NYSC LOW COST SCHEME LEADING TO A POSTGRADUATE DIPLOMA (PGD)

HOW DOES THIS SCHEME WORKS
STEP 1: Obtain your application form for N1,000

STEP 2: Return your filled application form with attach photocopies of your HND/B.Sc and NYSC I.D CARD.

STEP 3: Pay N10,000 for training and examination fee, pick up your free study packs.

STEP 4: Sit and pass the institute professional examination

STEP 5: Pay N14,000 for certification fee after passing the institute Final Stage Professional Examination

Please Note:
1. The application form of N1,000 should be paid to the state coordinator
2. The training and examination fee of N10,000 should be paid to the state co-ordinators.

While
3. CERTIFICATION FEE: All students should note that the certification fee of N14,000 should NOT be paid to ANY coordinator. The certification fee must be paid by the graduating student directly to any of the below bank account in favour of The Institute of Chartered Digital Marketing.

OFFICIAL BANK

4. Original Payment: Teller should be submitted to your state coordinator

NOTES:
1. All fees except the N14,000 certification fee are to be paid to the state coordinator.
2. The Training Centre shall undertake the delivery of lectures to the students.
3. The Training Centre shall provide appropriate venue for the examinations.


COURSE DETAILS

At the completion of the programme, you will be awarded with three (3) certifications

1. Associate Membership Certificates.

2. Postgraduate Diploma (PGD) in Marketing.

3. Proficiency certificate in Digital Marketing.

The programme is made up of 11 (Eleven) modules. You will also be required to complete 2 (two) individual assignments and sit 1 (one) exam.

Module 1: The digital marketing landscape

Learning objective: To assess the relevance of digital marketing to an organisation and its markets.

  • Understand the role of digital in relation to brand and direct marketing contexts
  • Appreciate the forces that continue to influence the development of digital marketing
  • Develop a basic understanding of how key digital channels work

Module 2: Understanding the digital customer

Learning objective: Understand research approaches to determine the characteristics and buyer behaviour of consumers.

  • Learn about the various sources of data and information
  • Assess the different ways and approaches to carrying out customer research including quantitative and qualitative surveys
  • Review the data available from third-party information suppliers
  • Site-centric data: principles of web analytics and other methods of evaluating online customers

Module 3: Data and database applications

Learning objective: Data drives digital marketing. The outcome is to appreciate the major issues in collecting, managing, storing and using customer data within digital marketing.

  • Understand the complexities of customer contact and behavioural data and data quality management
  • Databases and channel integration
  • Profiling, segmentation and targeting
  • Data mining and data modelling

Module 4: Planning and integrating digital marketing campaigns

Learning objective: To define a structured approach to planning for digital marketing and to understand the key planning differences between acquisition and retention marketing.

  • To define a structured approach to planning for digital marketing
  • Creating a digital marketing plan
  • Objective setting
  • Targeting strategy
  • Creative offer and messaging
  • Timing and integration issues
  • Media planning and selection
  • Budgeting and Lifetime Value (LTV) modelling


Module 5: Principles of website design: Customer experience and usability

Learning objective: Understand the technologies and user-centred design processes needed for successful websites.

  • Principles of the customer experience (UX)
  • What is user-centred design?
  • Best practice methodologies
  • Sitemaps and wireframes
  • User testing

Module 6: Social media

Learning objective: Develop an understanding of how social media channels can be used to engage and influence customer conversations and interactions.

  • Understanding social media in context
  • Developing a social media communications strategy
  • Using social media listening to understand customer preferences and competitor activities
  • Understanding and using influence
  • Which social media platforms to use and why (and how)
  • Choosing and using monitoring tools and dashboards to optimise social media marketing

Module 7: Search engine marketing

Learning objective: Explain best practice for the search engine marketing channel including techniques for implementing natural and paid SEM.

  • An introduction to Search Engine Marketing (SEM)
  • Importance of integrated SEM
  • Search Engine Optimisation (SEO)
  • Keyword analysis
  • Indexing content
  • Improving rankings
  • Developing link partnerships
  • Pay Per Click marketing (PPC)
  • Campaign setup
  • Ongoing management
  • Performance monitoring

Module 8: Display advertising

Learning objective: Understanding online advertising, formats, technologies, ad-servers and media buying models together with controls needed to effectively deliver results.

  • An introduction to online digital display advertising
  • Setting online ad campaign objectives
  • Targeting options for online advertising
  • Creating a display advertising media schedule
  • Developing display ad creative
  • Optimising your online display ad campaign
  • Engagement and integration
  • Campaign management issues and best practice

Module 9: Content marketing

Learning objective: Understanding the role of content marketing and how to develop a successful content strategy.

  • Principles behind content marketing
  • Elements of a successful content marketing strategy
  • Creating valuable content
  • Content planning
  • Measuring and demonstrating the success of your content marketing activities

Module 10: Mobile marketing

Learning objective: Understanding the mobile landscape marketing applications and regulatory controls needed.

  • Understand what mobile marketing is 
  • Understand how to develop a mobile marketing strategy
  • Assess the influence of mobile marketing on customer behaviour
  • Understand the role of mobile marketing across the customer journey
  • Assess the importance of immediacy
  • Understand how to plan for cross-channel and multi-device engagement
  • Identify the types of ROI models
  • Assess how to measure and demonstrate the success of mobile marketing activities

Module 11: Affiliate marketing

Learning objective: Develop an understanding of the affiliate channel, technologies, remuneration models and controls needed.

  • An introduction to affiliate marketing
  • Affiliate programme network service options
  • Affiliate programme performance indicators and costs
  • Planning issues for your affiliate marketing programme
  • Affiliate selection, recruitment and relationship building
  • Managing your affiliate marketing programme
  • Assessing affiliate performance

Module 12: Email marketing

Learning objective: Understanding the relevant technologies, marketing application and regulatory controls needed to deliver results.

  • Basic components of email marketing
  • Permissions in email marketing
  • Acquiring names and email lists
  • Key issues for email communications strategy
  • Testing email for continuous improvement

Module 13: Producing great digital creative

Learning objective: To understand approaches to digital creative that are relevant, original and impactful.

  • Characteristics of great online creative
  • Generating and producing digital creative
  • The different formats of digital advertising
  • Brand building and integration
  • Evaluating great digital creative

Module 14: Regulation, permission and codes of practice

Learning objective: To understand all aspects of law and codes governing digital marketers and digital marketing campaigns.

  • How legal frameworks affect digital marketing practice
  • Data protection and privacy legislation (including PECR and GDPR)
  • ASA codes and preference services

Module 15: Controlling and optimising digital marketing campaigns

Learning objective: Approaches for measuring and improving web marketing performance onsite acquisition, conversion and retention.

  • Understand what digital marketing optimisation is
  • Learn how to optimise your digital marketing strategy
  • Assess the marketing competencies you can optimise (and how)
  • Identify what customer insights are required to inform your optimisation activities
  • Manage the process for optimising your marketing activities with clear responsibilities, governance and tools

Module 16: Emerging digital media

Learning objective: Develop an understanding of the opportunities for deploying emerging digital marketing media and techniques.

  • Predicting the future of digital marketing
  • Identifying the significant trends
  • Your part in the future

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